On January 9, 2025, the China Foreign Trade Center held a summary exchange meeting for the “Trade Bridge” supply and procurement matching event at the Canton Fair Complex. Guangzhou Digital Silk Road Information Technology Co., Ltd. (Build Silk Road, referred to as “BSR”) was invited to participate as one of the partners. During the meeting, BSR officially renewed its partnership with the Canton Fair for the “Trade Bridge” project in 2025.
BSR, incubated by HC Group, is a digital platform that leverages over 30 years of experience in China’s manufacturing resources and industrial internet to provide zero-margin procurement services for global buyers. Since officially signing as a partner of the Canton Fair, BSR has achieved significant results through multi-channel promotion and publicity for the fair.
Founded in 1957, the Canton Fair is co-hosted by the Ministry of Commerce and the Guangdong Provincial Government, and organized by the China Foreign Trade Center. It is the largest comprehensive international trade event in China and has always served as an important platform for connecting domestic and international markets. Exhibitors can efficiently meet global clients through the Canton Fair, while buyers can find reliable trade partners.
The “Trade Bridge” partner program is a key initiative launched by the Canton Fair to better leverage its role as a trade promotion platform, support the stabilization and quality improvement of national foreign trade, assist local openness and economic development, and help enterprises secure orders and expand markets. In 2024, BSR joined the “Trade Bridge” as a partner and actively participated in and hosted special events for textiles, apparel, and automotive parts.
At the event, Su Bin, Deputy Secretary-General of the Canton Fair and Deputy Director of the Foreign Trade Center, gave a speech. He pointed out that in 2024, the Canton Fair, in collaboration with “Trade Bridge” partners, held over 700 trade promotion activities through four formats: “screen-to-screen,” “face-to-face,” “face-to-screen,” and “screen first, then face.” These activities built an important bridge for buyers and achieved positive results, receiving praise from all parties. Moving forward, he hopes that partners can fully utilize the vast supplier resources of the Canton Fair and the comprehensive features of the Canton Fair APP, such as “searching for suppliers, viewing exhibitor introductions, voice and video communication, business card management, and electronic product manuals,” to facilitate more trade.
To ensure the successful execution of the event, BSR established a project team dedicated to clearly defining roles and providing comprehensive service throughout the supply and demand process. The team meticulously planned and implemented a series of promotional activities targeting markets in Belt and Road countries. By organizing online supply and demand matching sessions, they showcased relevant product information and channel policies from domestic enterprises, accelerating the entry of Chinese products into overseas markets and helping companies gain a deeper understanding of emerging market demands and development trends.
During the representatives’ speaking segment, BSR’s representative, Guo Xihong, expressed that the renewal of the “Trade Bridge” project for 2025 is a recognition and encouragement from the Canton Fair, the China Foreign Trade Center, and numerous partners towards BSR. He stated that the company is honored to be a partner of the Canton Fair’s “Trade Bridge.” Since officially signing as a partner, we have promoted and invited members and potential buyers to participate in the Canton Fair through phone calls, emails, and promotional brochures, reaching over 50,000 people. We published a total of 68 articles and videos related to the Canton Fair on platforms such as Facebook, YouTube, Google, and the BSR official website, collectively reaching over 1.8 million people. The posts received 250,000 interactions, with over 1,000 likes. A total of 300 buyers engaged in in-depth communication and participation in the Canton Fair.We invited 81 overseas buyers and 30 domestic buyers to participate in trade bridge activities, the Canton Fair, and economic and trade matching events with countries in the Gulf Cooperation Council (GCC), assisting in demand matching and follow-up visits. During the Canton Fair, we served over 100 overseas buyers, connecting them with more than 60 exhibitors. We facilitated cooperation discussions at offline trade bridge points, brought foreign merchants to booths for product exchanges, provided services, and facilitated transactions.The summary exchange meeting not only provided an important platform for communication among all parties but also created opportunities for partners to learn from each other.
Regarding plans for the new year, Guo Xihong expressed confidence that, under the guidance of the operational rules for the “Trade Bridge,” BSR will continue to broaden its channels and invite more overseas and domestic buyers to participate in both the offline Canton Fair and online “Trade Bridge” activities. During the Canton Fair, they will continue to promote the “Trade Bridge” events to help buyers quickly and accurately match with high-quality suppliers at the fair. They also plan to strengthen offline recommendation meetings, arranging visits and exchanges with the Saudi Ministry of Investment, PIF, Jubail and Yanbu Royal Commission, Civil Aviation Authority, and Economic Special Zone Management Bureau at the Canton Fair. Additionally, BSR will accelerate the establishment of overseas warehouses and enhance landing services in countries such as Saudi Arabia, Thailand, Nigeria, Egypt, Tanzania, and Kazakhstan to support the overseas needs of some exhibitors.
Guo Xihong remarked that today, compared to the first signing, there are many new faces and friends, and he hopes everyone can unite closely around the national-level platform of the Canton Fair to help unlock global markets for Chinese enterprises, quickly establishing a presence overseas and seizing opportunities in foreign trade. He also mentioned that in the afternoon, the “HC Leading Enterprises Going Overseas – 2025 China Enterprises Foreign Trade Development and Innovation Summit” is taking place at the Panyu Aoyuan Golf Hotel, with 285 enterprises seeking to expand overseas attending. Digital Silk Road is committed to helping enterprises stabilize orders and expand markets, collaborating with platforms like Google and Facebook to diagnose and build independent sites and overseas marketing operation plans for companies going abroad.
At the end of the event, Zhang Sihong, Deputy Secretary-General of the Canton Fair and Deputy Director of the Foreign Trade Center, delivered a concluding speech and outlined expectations and requirements for cooperation in 2025. He emphasized the need to continue implementing the important spirit of President Xi Jinping’s congratulatory letter and the directives from Premier Li Qiang, aiming to create a Canton Fair that never ends. The “Trade Bridge” supply and procurement matching activities should achieve three main goals: first, to empower both buyers and suppliers, perfecting the collaborative ecosystem and creating more cooperation opportunities; second, to enhance the quality and quantity of foreign trade, focusing on securing orders and increasing efforts in emerging markets and large buyers; and third, to leverage each party’s strengths, mobilize resources, connect domestic and international resource advantages, and improve the precision of trade demands. He looks forward to all partners leveraging their resource advantages and industry influence in the upcoming “Trade Bridge” trade promotion series to jointly stabilize and enhance foreign trade, achieving even greater results.
This summary exchange meeting provided a valuable platform for all participants involved in the Canton Fair’s “Trade Bridge” supply and procurement matching activities to share experiences, summarize achievements, and look toward the future, collectively contributing wisdom and strength to the advancement of China’s foreign trade. With the joint efforts of all parties, the “Trade Bridge” is expected to broaden its scope in the new year, building a more solid bridge for Chinese enterprises going abroad and global trade cooperation.
广交会“贸易之桥”供采对接活动总结交流会：
数字丝路的亮眼表现与展望
2025年1月9日，中国对外贸易中心在广交会展馆举办了“贸易之桥”供采对接活动总结交流会，广州数字丝路信息技术有限公司（Build Silk Road，以下简称“BSR”）作为合作伙伴之一，受邀参加此次交流会议。会中，BSR与广交会正式续约，继续成为2025年度“贸易之桥”项目合作伙伴。
BSR是慧聪集团孵化的数字平台，凭借30多年中国制造业资源和产业互联网平台经验，为全球买家提供中国制造零加价采购服务。自正式签约成为广交会合作伙伴以来，BSR通过多渠道推广和宣传广交会，取得了显著成效。
广交会创办于1957年，由商务部和广东省人民政府联合主办，中国对外贸易中心承办，是中国最大的综合性国际贸易盛会，一直以来都是连接国内外市场的重要平台。参展商可以通过广交会高效结识全球客户，采购商可以通过广交会找到可靠的贸易伙伴。
“贸易之桥”合作伙伴计划是广交会推出的一项重要举措，旨在更好地发挥广交会作为贸易促进平台的作用，服务于全国外贸的保稳提质，支持地方开放和经济发展，并帮助企业抓住订单、拓展市场。在2024年度，BSR牵手“贸易之桥”，成为合作伙伴，并积极参与并承办了纺织服装、汽车零部件等专场活动。
活动现场，广交会副秘书长、外贸中心副主任苏斌发表讲话，他指出，2024年广交会联合“贸易之桥”合作伙伴通过“屏对屏”、“面对面”、“面对屏”、“先屏后面”等四种活动形式，举办了700余场“贸易之桥”贸促系列活动，为采购商搭建了重要的桥梁，活动取得积极成效，受到各方好评。后续，希望各合作伙伴能够充分利用广交会海量供应商资源以及广交会APP“搜索供应商、观看展商介绍、语音视频、名片管理、电子产品手册”等丰富全面的功能，促成更多贸易。
为确保活动的成功举办，BSR专门成立了项目小组，认真做好分工，详细了解供需做进行全程服务。小组精心策划并实施了一系列面向“一带一路”国家市场的推广活动，通过组织线上供需对接会，重点展示了国内企业相关产品信息、渠道政策，加速中国产品走向海外市场，助力企业深入了解新兴市场需求与发展趋势。
合作代表发言环节，BSR代表郭喜鸿表示，此次2025年度续约“贸易之桥”项目，是广交会、中国对外贸易中心及广大合作伙伴对BSR的肯定和鼓励。他表示，公司非常荣幸成为广交会“贸易之桥”合作伙伴，正式签约成为合作伙伴以来：通过电话、邮件和宣传手册向会员或潜在采购商宣传和邀请参加广交会，覆盖5万多人；通过Facebook、Youtube、Google、BSR官网等平台共发布68篇广交会相关文章与视频，共计覆盖人数180余万人，帖子互动人数达25万人，点赞数1000多人，深入交流并参与广交会的采购商共计 300 人。邀请81位海外采购商，30位国内采购商参与贸易之桥、广交会、海合会国家经贸对接活动，协助需求匹配并跟踪回访。并在在广交会期间，服务100多个海外采购商，对接60余家广交会参展商，在线下贸易之桥点进行合作洽谈，带外商到展位交流看品，提供服务，撮合交易。广交会举办的总结交流会议不仅为各方提供了重要的交流平台，也为合作伙伴之间相互学习借鉴创造了机会。
对于新一年的计划，郭喜鸿满怀信心地表示，在贸易之桥工作开展规则指导下，BSR将继续拓宽渠道，邀请更多海外和国内采购商参加线下广交会和线上贸易之桥活动；在广交会期间，持续宣传贸易之桥活动，帮助采购商快速精准地匹配广交会优质供应商。还将加大线下推荐会的力度，安排沙特投资部、PIF、朱拜勒和延布皇家委员会、航空管理局、经济特区管理局交流和拜访参观广交会，此外，BSR还将加快海外仓的建设力度，完善沙特、泰国、尼日利亚、埃及、坦桑尼亚、哈萨克斯坦等国的落地服务，助力部分广交会展商的出海需求。
郭喜鸿感慨道，今天比起第一次签约，又多了好多新面孔新朋友，他期待大家能紧密团结在广交会这国家级大平台的周围，一起助力广交会搭建和带领中国企业解锁全球市场，快速布局海外，抢占外贸先机。他还提到，当天下午，慧聪领航企业出海——2025 中国企业外贸业务发展与创新峰会正在番禺奥园高尔夫酒店举行中，现场参会有 285 家想出海的企业，数字丝路努力助力企业稳订单、拓市场，并联合 google/FB 等社交平台一起为出海企业诊断并搭建独立站、海外投流运营转化方案。
活动最后，广交会副秘书长、外贸中心副主任张思洪发表了会议总结讲话，并提出了 2025 年的合作期望与要求。他指出，2025 年，要继续贯彻落实习近平主席重要贺信精神、李强总理指示要求，打造永不落幕的广交会，“贸易之桥”供采对接活动主要需实现三点：一是共同为采购商和供应商赋能，完善合作生态圈，创造更多合作机会；二是为外贸提质增量，以订单为目的，加大对新兴市场和大采购商的推动力度；三是各司所长，盘活资源，联通中外资源优势，充分收集采购需求，提高贸易需求精准度。他期待在座的各位合作伙伴在后续的“贸易之桥”贸促系列活动中充分发挥各自的资源优势及行业影响力，共同促进外贸保稳提质，取得更大成效。
此次总结交流会为广交会“贸易之桥”供采对接活动的各方参与者提供了一个宝贵的交流平台，大家在这里分享经验、总结成果、展望未来，共同为推动中国外贸事业的发展贡献智慧和力量。相信在各方的共同努力下，“贸易之桥”将在新的一年里越走越宽，为中国企业出海和全球贸易合作搭建起更加坚实的桥梁。
