In December 2024, the Canton Fair Online Platform will launch a themed event focusing on the lighting & electricals and hardware tools industries, which are key areas of interest for international buyers. This specialized event aims to facilitate online trade matchmaking for exhibitors and buyers in these sectors. Participants can directly access the event section via the rotating banner on the Canton Fair Online Platform’s homepage. The event section features four key modules: Popular Products, Featured Enterprises, Purchasing Requests, and Industry Activities, providing buyers with a convenient “one-stop” experience to explore curated exhibitors and their offerings.
Centralized display
The “Popular Products” and “Featured Enterprises” sections will showcase over 370 high-quality companies from five exhibition categories: lighting products, electronic and electrical products, new energy, tools, and hardware. These include Canton Fair Brand Enterprises, B/C Package Enterprises on the Canton Fair Online Platform, and winners of the Canton Fair Design Innovation Awards. This concentrated display aims to enhance the visibility of participating companies and their products.
Targeted Traffic Generation
Implementing multi-channel promotional strategies to help exhibitors attract precise and relevant buyers:
Email Marketing
Event Promotion on Canton Fair’s official pages across international social media platforms
Targeted Invitations for professional buyers in the lighting & electricals and hardware tools industries
Industry-Specific Activities
This month, multiple trade promotion activities focusing on the Lighting & Electricals and Hardware Tools themes will be held, offering exhibitors more opportunities for supply-demand matchmaking, international exposure, and access to industry insights.
“Trade Bridge” Series Matchmaking events for Lighting & Electricals and Hardware Tools
“Hao Bao and Hao Ni Explore Canton Fair” Showcase activities
New Product Launch Events: Highlighted products – Lighting & Electricals
New Product Launch Events: Highlighted products – Hardware Tools
【Canton Fair Design Innovation Award】: Appreciation of award-winning products in Lighting & Electricals and Hardware Tools
TIPS: Registration for the “Trade Bridge” Special Events is now open! Exhibitors are encouraged to actively participate.
Convenient Response
The “Purchasing Requests” section centrally displays procurement needs actively posted by buyers in the lighting & electricals and hardware tools industries, enabling exhibitors to quickly identify and seize business opportunities.
