The first national exhibition of “30,000 Miles of Chang’an” Poetic Aesthetics Interactive Experience Exhibition was held at the Shanghai Powerlong Art Museum, and a poetic culture that has passed through the millennium has been launched. As a treasure of ancient Chinese literature, Tang poetry contains aesthetic values and aesthetic concepts, which not only influenced the literary creation of later generations, but also provided rich aesthetic resources and life inspiration for modern people.
As a national brand of Chinese paints, 3Trees takes the national paint and national color as the core cognition of the brand, lining the national color with the paint color, casting the background color with the national color, and inheriting the beauty of the national paint and national color. This cooperation takes the inspiration of the national color as the cooperation meeting point, so that the national color leads the imagination, endows life with the romance between the pen and ink of the poems of the Tang Dynasty, brings the artistic aesthetics of the flowers in the Tang Dynasty poems into the daily life space, and makes the charm of traditional aesthetics reproduce in the life scenes that can be seen everywhere.
Restore the beauty of Tang poetry colors and create a modern national rhyme home. “Drunken Flower Yin”, “Moss Gu”, and “Chunchen Green” are taken from the Tang poem “Spring Dawn”, and the color scheme is fresh and natural, full of vitality. Bringing the spring elegance home, as if you are in a forest house, sunny or rainy with its own interest, pleasant and self-consistent, excellent fun. Inspired by “Wangyue”, the colors of “Light Sky Blue”, “Reflecting the Sky Blue” and “Silver Tower” are open and atmospheric, looking around and looking at the rivers and mountains with the pride of looking far away; Raising the eye, that is, to pursue higher and farther pursuit, with a broad mind and unlimited vitality.
Based on oriental aesthetics, 3Trees takes this as inspiration, continuously makes breakthroughs in the craftsmanship and effect of construction, and integrates healthy, fashionable and high-end taste with professional color system and healthy products, giving life more artistic expression.
Committed to the cross-border culture and art of national lacquer, 3Trees has launched a series of “national lacquer and national color” art lacquer products through cooperation with the palace culture of the Forbidden City, exploring the beauty of Chinese color culture and promoting traditional aesthetics. The new co-branded art lacquer products include the “Three Stone Series”, namely Qingyun Stone, Sansheng Stone and Lingyun Stone, which are named and designed inspired by traditional Chinese culture and the court culture of the Forbidden City, such as the Taihe Palace, folklore and “A Thousand Miles of Rivers and Mountains”.
3Trees has been focusing on the good life of human beings and home health, and provides “seven-in-one” solutions for a better life, including interior and exterior wall coatings, waterproofing, thermal insulation, flooring, auxiliary materials, and construction. In addition, the company also provides latex paint, art paint, imitation stone paint and other products and services in the retail field, aiming to build a better life solution integrating health, color and taste for users.
In recent years, 3Trees has also cooperated with Anna Su to launch the “Anna Su Fantasy Space” customized service, which perfectly combines art and home life with the advantages of healthy, environmentally friendly and colorful products. 3Trees was also the exclusive paint partner of the West Bund Fair, providing wall paint support to artists and participating galleries, and exhibited the first cross-border art public space work, 3Trees Lounge. Created by an international design firm in coordination with Asia and artist Liu Yi, it showcases 3Trees’ dedication to beauty and healthy living spaces.
Through these cross-border art activities, 3Trees has not only innovated in products and services, but also made remarkable achievements in cultural inheritance and brand building, demonstrating the confidence and charm of Chinese brands. Showing the unique oriental aesthetics with national paint and national colors, creating a new visual feast in combination with modern trends, shuttling between the past and the present, and going to the world, 3Trees will further explore the possibility of home aesthetics and embellish the quality of life with art.
