Noon is one of the largest e-commerce platforms in the Middle East, invested and founded by Emirati billionaire Mohammed bin Rashid Al Maktoum, known as “the first e-commerce platform in the Arab region”, covering the United Arab Emirates, Saudi Arabia and Egypt, and its largest market is in Saudi Arabia.
Advantages of the Noon platform
- Simple operation and easier to use: Noon’s background interface is simple, easy to understand and easy to operate, with only 6 interfaces, and the return and exchange processing is also relatively simple. Compared to Amazon, it is quite merchant-friendly.
- The sales data is not displayed: the sales volume can not be seen on the platform homepage of Noon, and customer evaluations are rarely seen. This mechanism not only protects consumer data, but also gives small and medium-sized sellers more opportunities, and really good products can be reflected through rankings. Doing a good job in the product itself is the foundation, and paying attention to product quality is the magic weapon to win.
- The platform supports co-selling: For the same SKU products with considerable sales, multiple sellers can follow the sale at the same time. The more SKUs a store has, the higher the traffic it gets. Therefore, long-term continuous product launch is very important for store traffic.
- Convenient logistics and warehousing: Noon has piloted the “noon in minutes” program in the Downtown Dubai area, and the goods are delivered in less than 15 minutes from order to delivery. The program was then expanded to other parts of Dubai, as well as Riyadh in Saudi Arabia and Cairo in Egypt.
Noon is also making repeat purchases on Noon by setting up lockers throughout Saudi Arabia and the UAE to enable consumers to have a more convenient and comfortable delivery experience on the platform.
In April 2023, the Noon platform also opened its largest warehouse space in Riyadh, Saudi Arabia, as part of its expanding logistics and fulfillment network in Saudi Arabia.
Spanning more than 45,000 square meters, the new “Customer Fulfillment Center” will be able to quickly deliver products to millions of customers across Saudi Arabia. Noon’s logistics and fulfillment network in Saudi Arabia has grown to more than 270,000 square meters, including CFCs, last-mile hubs, and many gateway hubs.
Noon’s entry conditions and information
The Noon platform has three major stations: UAE Station, Saudi Arabia Station, and Egypt Station. Among them, the Egypt station does not support Chinese cross-border sellers to settle in for the time being, and requires a local business license in Egypt to register.
Entry conditions:
- Mainland/Hong Kong enterprise information
- More than 2 years of experience in other e-commerce platform operations
- The number of team members is more than 10 people
- Logistics and distribution requirements can be delivered to the Shenzhen warehouse of the platform within 3 days
- Key category SKUs: 5,000 standing stock SKUs, customer unit price: hope to be more than 10USD, and there is no SKU requirement for well-known Chinese brands in the cross-border industry
- After 1 month of sales, I am willing to send the hot-selling products to the FBN overseas warehouse in Dubai/Saudi Arabia (the delivery to the Shenzhen warehouse of the platform can be done, and the international section + the last mile is responsible for the platform)
The requirements of the Middle East Tax Bureau are relatively strict, and sellers need to apply for Middle East VAT before they can enter the Middle East market and apply for a platform store. (Please contact Cross-border 123 if necessary)
After the VAT is issued, you also need to prepare the following entry documents:
- Scanned copy of the legal person’s passport
- Scanned copy of business license
- P card – proof of receipt letter (please download directly through the P card background, if you can’t download it directly, please contact the P card background customer service to download).The card number of the receipt letter must be consistent with the information provided by the Noon receiving card, company name & card number
- P card – power of attorney (the power of attorney needs to be signed and sealed, and the signature is the same as the signature on the legal person’s passport)
- Saudi VAT certificate
- Noon Account Opening Information Application Form
Noon Platform Registration
- Open the http://noon.com
- Click Sign Up in the upper right corner, and an interface to register a Noon account will appear, and then register a new Noon user
- Enter your email, password, name, and submit for registration
- After the buyer’s account is successfully registered, visit
http//login.noon.partners/en/register
- Fill in the user information, LOGIN, email address and password of the registered consumer according to the pop-up information interface, and then click NEXT
- Select COUNTRY, check the country of the account you want to open according to your needs, and click NEXT
- STORE, you need to fill in the store details of the following sellers, and then click NEXT
- DOCUMENT, upload the company information, and click NEXT
BANK details and click NEXT
- VAT tax number information, click on I Agree in the lower left corner, and NOON will collect and process VAT invoices and credit notes related to consumer transactions on the noon website on behalf of the company.
- Fill in the above information, and a “Thank You!” will pop up! This interface, which means that the platform has received the account opening application, please allow the platform to review the information and confirm the reply within 48 hours.
Frequently Asked Questions
01 How to avoid pitfalls when NOON settles in
After all, NOON is a platform in the Middle East, due to some regulations and language differences, we may have some mistakes in the registration process, such as being prompted to upload the wrong documents during the registration period, which need to be modified repeatedly, or after successful registration, the NOON platform is prompted to lack relevant information documents after review, and it takes time to prepare, which will waste a large part of the seller’s time back and forth, and also make the gains outweigh the losses in the account opening process.
After all, the rules of the NOON platform are constantly changing, and merchants who want to enter the platform on their own need to spend a lot of time to learn and understand in order to avoid stepping on the pit, and they can seek help from a third party when necessary.
02 Transit time of NOON
The timeliness of entering NOON consists of two parts, one is the information prepared in advance, such as business license, legal person passport, etc.; the completion time of VAT and third-party collection account registration; the second part is the review time that needs to be waited for after applying for a store on the NOON platform, and the recent review time of the NOON platform is about 15-20 days.
03 NOON store payment
NOON Saudi Arabia only accepts Payoneer payments
NOON UAE accepts Payoneer and Lianlian Paybacks
Payment cycle: Generally, if the store balance exceeds 1000SAR/AED every Thursday, the payment will be collected once a week
If the store balance exceeds 1000SAR/AED, the payment will be collected once a month
04 How to solve logistics problems after opening a store
The general process after opening a store
The selection is built and listed, and the goods are shipped to the ET domestic warehouse, and the goods are empty/sea
Go to Saudi Arabia/UAE overseas warehouse, and send it to NOON from an overseas warehouse
noon warehouse receipt and quality inspection, the quality inspection is correct, and the sales can be sold if there is a display in the background
Finally, NOON manages the post-order delivery and returns, etc., which is FBN, the most recommended logistics method for novices and veterans
05 How should NOON’s profit be calculated?
In addition to the cost of opening a store, NOON should include the following aspects when calculating the cost and setting the price
- Product cost
- Logistics costs
- Warehouse and service costs
- Platform Commission
- Saudi Arabia 15% VAT / UAE 5% VAT
