Recently, CCTV’s “Seeing the Future” 2023 “National Brand” Annual Ceremony concluded in Shenzhen, and Keshun won the “National Brand 2023 Potential Brand” award.
At this year’s event, nearly 200 well-known Chinese entrepreneurs and business elites attended. Chen Dongqing, Vice President of Keshun Group, was invited to discuss the business wisdom of major country brands.
Since its premiere on CCTV in 2017, “Big Country Brands” has firmly supported the strategy of building a strong brand. With advanced brand concepts and top-notch platform capabilities, it has helped Chinese brands rise globally.
Awarding the “2023 Potential Brands of Major Brands”
Chen Dongqing, Vice President of Keshun Group, stated that major brands embody important expectations for the development and even national rejuvenation of Chinese national enterprises, and also accelerate the shaping of the soft power of “Made in China” in global competition.
In the process of China’s economic recovery, Keshun has returned to the essence of value, adopted strategic innovation, and persisted in doing difficult but correct things. This includes accelerating the C-end layout, upgrading intelligent manufacturing, optimizing the structure of business, products, channels, and accelerating efficient collaborative development.
The company will be recognized as a great country brand, and will continue to achieve great construction with the spirit of a great country, building a foundation for long-term development with the craftsmanship of a great country in this year.
Based on intelligent manufacturing and anchored by cultural values, this year Keshun has also polished the “Foshan made” industry IP with a group of Buddhist merchants, promoting the business card of Foshan’s pan home industry globally.
From being based locally to going global, from “Made in Foshan” to “Made in China”, the Keshun brand has taken a brand path that combines Chinese and regional characteristics, demonstrating strong potential and vitality.
In the era of globalization, Keshun will firmly adhere to high-quality development, shape more valuable national enterprise brands, lead the way through the cycle of the times, and jointly move towards the rise of major country brands!
